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The process of diffusion of innovation starts from the needs, experience and knowledge considering the advantages and disadvantages in determining decisions. Research conducted from November 2021 to July 2022 resulted in the findings of the QRIS innovation diffusion process adjusting to customer acceptance, characteristics of merchants and the heterogeneous community in Bali Province. The research was conducted using structured interviews, non-participatory documentation and documentation. Rogers provides a novelty of theoretical analysis, especially the Sociology of Communication. The Diffusion Theory of Innovation from Everett M.

Innovation, diffusion of innovation, payment method, QRIS AbstractĮfforts to diffuse the innovation of the quick response Indonesian standard (QRIS) payment method by Bank BPD Bali as one of the BUMD Banks in Bali Province.